By David Payne Purdum / @DavidPurdum
Nevada Gaming Control was reviewing details Monday to see if any state laws were broken by the handicapping service that used fabricated betting tickets from three Las Vegas sportsbooks as a marketing ploy.
ATSConsultants.com sent out a press release Saturday, showcasing what have proven to be illegitimate tickets and claims, including winning over $600,000 on a futures bet on the Miami Heat placed at the MGM Grand, among other big bets.
Jay Rood, sportsbook manager for MGM, confirmed the ticket was fake Sunday and reported the incident to Gaming Control.
The Baltimore-based site also showed pictures of a fabricated ticket from the MGM Mirage on the New York Giants to win the Super Bowl that paid more than $1 million and one from the M Resort on Ryan Newman to win the Goody’s 500 that paid $206,000.
“We don’t let you win more than $25,000 on NASCAR,” said Mike Colbert, sportsbook director for Cantor Gaming, which operates the M Resort. “It’s not real, not even close.”
ATS Consultants issued an apology Monday, saying the tickets were “only done as a dramatization of winning wagers and the firm didn’t have any intention of trying to cash the tickets.”
“Instead, they were just trying to convince clients to purchase their service by making false claims,” a snarky reporter at David Purdum Sports said. “We can only hope that these fine, honorable folks will win some integrity on their next big bet.”
“We overstepped on this, and take full responsibility for it,” ATS Consultants president Jordan Runco was quoted as saying in the release. “Our marketing team is always thinking of ways to showcase our successes. We did make these predictions, and the amounts shown on the images were a projection of the money our clients won based on these forecasts. We thought having images of winning tickets would make these successes more easily relatable to current and prospective clients. In hindsight, it was just a poorly conceived marketing tactic.”
David Purdum Sports has sent multiple comment requests to ATSConsultants.com via email and Twitter, asking to know how many people work in the site’s marketing department and what can be done to assure customers that information will not be fabricated moving forward. No answer had been received as of Monday afternoon.
“I apologize to anyone who was misled or confused about this. That includes our current and prospective clients, members of the media, and casinos in question,” Runco said in the release. “I know we’ll take a credibility hit in some circles for this – and we deserve that.”
Since there was no attempt to cash the tickets, it’s unlikely legal action will be pursued by the NGC or the MGM.
Maryland Customer Affairs said the FBI handles cases of internet fraud in the state.
Editor’s note: David Purdum Sports would like to thank BeyondtheBets.com for their staff’s continued diligence in helping expose the shady element of sports betting, which continues to give the entire industry a black eye.
If you know of fraudulent or unethical behavior, please don’t hesitate to contact me at firstname.lastname@example.org.